PRINT PLAYBOOK SERIES
Production Guides
The Production Guides series explains how print is produced, which production methods fit different jobs, and what factors influence cost, quality, turnaround, and efficiency. These guides cover core processes such as digital, offset, large format, gang run, and short-run printing, along with practical decisions involving quantity, paper size, run length, and production pricing.
Use this section to understand how different printing methods work, compare production options, avoid common mistakes, and choose the most efficient approach for a specific job. Each guide is designed to connect technical production concepts with real-world wholesale printing decisions.
PRINT PLAYBOOK GUIDE - PRODUCTION GUIDES
Issue: 1
How Trade Printing Works
Learn how trade printing works, from file submission and production to fulfillment, and how print shops, designers, brokers, and resellers use wholesale printers to expand their capabilities.
PRINT PLAYBOOK GUIDE - PRODUCTION GUIDES
Issue: 2
How to Outsource Print Production
Learn how to outsource print production effectively, from choosing what to outsource and preparing files to managing wholesale partners, protecting margins, and building a scalable production workflow.
PRINT PLAYBOOK GUIDE - PRODUCTION GUIDES
Issue: 3
Blind Shipping Explained
Learn how blind shipping works, when to use it, and how print resellers can ship directly from wholesale production while keeping the supplier behind the scenes.
PRINT PLAYBOOK GUIDE - PRODUCTION GUIDES
Issue: 4
Short Run Printing Explained
Learn how short run printing works, when to use it, how it compares with longer print runs, and how smaller quantities can reduce waste, inventory, and production costs.